Media evaluation is carried out based on both Cost per thousand (CPM) and Advertising Equivalency Value (AEV).
While not a true measure of the value of a sponsorship, Media Evaluation results in a dollar comparative to other marketing alternatives. Sponsorship Science uses proprietary software augmented by Nielsen data to provide values for television, digital, print, and social media. The evaluation results in establishing the presence, source of presence and dollar value for your brand.
Learn more about our Media Evaluation services; request a Strategic Marketing Analysis.